Dream Machine Marketing

Meet Gabrielle


Gabrielle Lacasse founded her project management business, Hello Monday, in 2015. After graduating with a degree in Commerce and Marketing, Gabrielle traveled to Bali and lived among the creative expat community. 

Her mission became to create empowering strategies for business owners who were struggling with their online systems and their digital marketing, and HelloMonday was born! She saw too many great ideas fail for simple reasons, noticing that most of the time all that was needed was the right pair of hands to get things done.  

Gabrielle helps create, manage and implement the tasks and systems creative businesses need to grow. Deeply in tune with digital marketing and the creative, entrepreneurial mindset, she specializes in online project management and production, creating and launching digital products, and working closely with business owners to develop simple and strategic workflows.

She's experienced at turning big ideas into actionable plans, and act as a business partner to provide the support my clients need to maintain the creative and strategic mindset necessary for success.

Gabrielle lives in her hometown of Calgary, Alberta.

To laugh often and much; to win the respect of intelligent people and the affection of children . . . to leave the world a bit better . . . to know even one life has breathed easier because you have lived; this is to have succeeded.
— Ralph Waldo Emerson

5 questions with Gabrielle


Cats. Highly underrated animals. Dogs are too much for my personality.


Almond milk matcha latte, on repeat.


Spain. My favourite past-time is sitting outside on a beautiful restaurant patio around 7pm while the sun is setting, eating small plates of delicious food, while drinking dry, robust red wine, and chatting with my favourite people. I think Spain would be a great place for this.


No books at the moment, but podcasts, although they don’t necessarily replace each other. I’m currently listening to Seth Godin’s Startup School, it’s excellent.


Beaches, but lake beaches. Preferably somewhere in Canada, with a cabin nearby and a wakeboarding boat attached to the dock. There’s nothing better.


Gabby is taking 1-on-1 clients, too!

Inquire to work 1-on-1 with gabby